Bringing Users In

Title of the session: Linking user populations to novel networks in Future Internet research programmes

Session organiser: Rémi Francard (FDF)

Session description

This session addresses a multi-originating audience from individuals, SMEs, to EC projects members who can bring ground breaking ideas and advanced Internet technologies. The major emphasis is on understanding and promoting benefits of user-centricity and user-cantered innovation in industries. For example, since games are emerging as innovation platforms it is important to gain a better understanding of how such platforms can be leveraged to help in rapid transition of products and/or services from opportunity assessment through to industrialization.
Information and Communication Technology novelties are bringing new capacity for creation and sharing digital content. On one hand new simple technologies allowing media creation are disseminated to new profile of users who are not technologically aware. On the other hand the context of the unprecedented booming of interactive displays and smart appliances are modifying the way users consume digital content towards increasing demands for sharing and interaction in real time. The consequence is that large populations of users both online and in the real-world are now deeply and dynamically connected to the network and service structures that support them.
The interactivity offered by these media can build a bottom-up approach where different stakeholders are partners and where the user is at the center of concerns. This new approach is transforming the value chain and business models traditional with an offer that is towards “instant custom” for the consumer on the one hand, and an allocation of value between institutional and private. Therefore classic approach of business analysis is not sufficient anymore to handle consumer behaviour within today’s innovative networks. This has a major impact on the value expectation of users and can be a barrier to product/service success.
Future Internet research projects must now increasingly address the challenge of bringing together advanced infrastructures, innovative applications and populations of users to validate results in realistic target environments. This is a critical success factor for programs such as the FI-PPP and FIRE who must progress research, as well as develop and validate complex Internet systems with real users. At the same time, they must provide environments where SMEs can introduce and test technology within a broader technological framework. This is not just a living lab approach (although some lessons can be learnt) but a complex endeavour requiring deeper technology integration, business models with broader range of stakeholders and user populations with socio-economic diversity representing communities across Europe and beyond.

The session will address the following:

  • How to engage users in research and development? What approaches exist to engage users?
  • How these approaches achieve their outcomes? What’s applicable considering the variety of situations?
  • How user participation changes at different phases of the RTD lifecycle? How to scale user participation from trials to industrialization and what this means for qualitative and quantitative assessment?
  • How user participation is being addressed in the FIRE and FI-PPP programmes and what can be done to improve it?

Agenda

11.30 General Introduction (Rémi Francard – FDF)

  • Market dynamic and usage of new internet media in the digital economy
  • Introduction user participation approaches (FIRE, FI-PPP, Living Labs)
  • Challenges in innovation pathways from opportunity assessment (small scale) to industrialization (large scale)

11.40 Keynote: User Participation in FI Research (Cristobal Cobo, Oxford Internet Institute)

12.00 Case Study 1 from the EXPERIMEDIA Schladming Venue (Stephen Phillips, IT Innovation)

This case study we will explore user participation at the Schladming Ski Resort specifically focusing on studies representative of experiments run by EXPERIMEDIA, STEER( http://www.fp7-steer.eu/and 3D Live (http://3dliveproject.eu/wp/)

12:20 Case Study 2 from the FI Content FI-PPP Programme (Carmen Mac-Williams, Grassroots)
Presentation Title: “Overview of FI-CONTENT 2
Cross-border Experiments and User Community Activation“

As a reminder: FI-PPP is led by industry and driven by users…

We activate user communities in 6 experimentation sites spread out over Europe to test and assess 3 federated content centric platforms to finally lay the foundation for an European eco-system for media and internet entrepreneurs.

Our strategy is to perform cross-border experiments

  • to test the Social Connected TV, Smart City Guide and Gaming platforms across six experimentation sites in Europe
  • to prepare for the large scale experiments for phase 3 across borders
  • to allow more users and organisations, especially SMEs, to test and develop novel content applications.

The FI-CONTENT partners have already established local focus groups about the Future Media Internet during phase 1. The objectives of the first focus groups were to co-create Future Media Internet experiments to be carried out in phase 2 together with them. The focus group meetings in phase 2 will build on top of their results. We would like to co-create our experiments together with especially young creative people to support them to become the web developers and entrepreneurs of the Future Media Internet. This is the future.

12:40 Panel Presentations (2 minutes verbal pitch from each)

  • Roberto Santoro, Collaborative Engineering
  • Spyros Denazis, University of Patras
  • Marc Steen, Senior Research Scientist, TNO
  • Mr. Artur Serra , Director of i2CAT, Barcelona Cultural Citi Lab
  • Nadine Tournois, Director of International Programs – IAE Nice Graduate School of Management

12:50 Interactive Discussion on the case studies – (Moderator – Michael Boniface, IT Innovation)

13:20 Conclusions and Wrap up

13:30 Session Close

Outcome

The expected outcome of the session will be

  • to create a think tank of interested parties that can support the topic over the medium to long term
  • to issue a report of the current debate and have it available for FIA community
  • build a roadmap for a future workshop dedicated to practical example among industries of new media and living lab
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